Custom, on-demand meal plans and
grocery lists for your unique lifestyle.
Optional grocery delivery.
How It Works
Meal Plans For Every Preference
We use over 50 different data points to tailor each meal plan to your needs, goals, and lifestyle.
No Red Meat
Quick & Easy
Slow Cooker Meals
...and many more!
What People Are Saying
Less Packaging And Food Waste
No more FedEx boxes packed with dry ice and tiny plastic containers. We use technology to reduce food waste and remember what's already in your kitchen. You buy only what you need from your favorite grocer, or opt for quick, local delivery.
No more FedEx boxes packed with dry ice and tiny plastic containers. We use technology to reduce food waste and remember what's already in your kitchen. You buy only what you need from your favorite local grocer.
What Sets Us Apart
What You Get
Unlimited personalized meal plans with whichever courses you’d like (breakfast, lunch, dinner, or snack)
Custom recipes tailored to your preferences
Time-saving grocery lists optimized to reduce waste
Option to change dietary preferences any time for free
On-demand advice from your personal nutrition coach
Full nutritional information for every meal
Easy nutritional syncing with your Fitbit
Option to send your list to Instacart for grocery delivery
$20 of free groceries for new Instacart customers
Who You Are
You’d love to cook more often, but could do without the hassle and planning. You value quality, simplicity, and the pleasure of good food.